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Hi, I'm Ishita Dey!

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I'm a user experience designer committed to creating globally accessible and user-centered solutions. I leverage my tech and digital marketing experience to craft data-informed experiences that people love to use.

🫶🏽 Advocate of user-centered design.
⏳ 4 years of design experience.
🚀 I strive to balance empathy through research-driven validation, visually elegant designs, and technical proficiency to deliver best-in-class user experiences.
🛠️ Favorite tools are Figma, Sketch, Miro, and pen & paper.
Also I love dogs ! 🐶  

Seeking full-time positions and open to relocation.

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Skills

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Interaction design
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Visual design
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User research
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Product strategy
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Human-centered design
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Responsive design
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Wireframes and Prototyping
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Usability testing
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Design systems
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Customer journey mapping
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Qualitative and quantitative analysis
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Accessibility
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Tools I love

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💻 Previously at ☕️

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Problem

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I'm a product designer blending tech expertise and digital marketing experience to craft experiences that people love to use.
My path to UX was a winding road 🪢, but one that led me right where I belonged. A creative soul trapped in a tech gig, I dipped my toes in graphic design and digital marketing before stumbling into the world of UX, back when it was still a novelty in India. But I knew if I was going to work 8 hours a day, it better be doing something I'm passionate about.  UX captivated me - I had found my calling. I traded coding in for crafting delightful experiences, transitioning from a tech job to freelancing in design to full-time UX roles. But my thirst for knowledge wasn't quenched, I needed to grow so I embarked for my Master's journey at the University of Colorado, Boulder, to dive deeper into the human-centred principles. ⛷️

From being the sole startup designer to enhancing fintech products in large corporations, my experiences have been as diverse as the users I design for 🗺️. With a user-centric approach, I'm committed to crafting exceptional user experiences driven by genuine passion for the field.
By leading with empathy, and passion, I will strive to empower those I work with and work for. By continuously learning and adapting to the ever-evolving digital landscape, I aim to be a catalyst for positive change and growth. 🤝
My code of ethics
  • My designs shall not be misleading.
  • I do not believe in edge cases.
  • I will value impact over form.
  • I owe the people who hire me not just my labor, but my counsel.
  • I will welcome criticism.
  • I will hold myself and my coworkers responsible for the work we put into the world.
  • I will strive to know my audience.
  • I will take time for self-reflection.
  • I will continue to learn and grow professionally.
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what have I been up to

Blog on mobile accessibility

A Straightforward guide to designing inclusive apps

This blog delves into the crucial accessibility and readability guidelines for designers that should shape our approach to app design, ensuring that no one is left behind.

Read blog
Learn about Storio project

Storio: Project that won at Apple's Design-a-thon

An app nurturing kids' imagination through age-old cultural tales narrated by elders, promoting deep connections with their roots and driving engagement in the elderly.

Go to project
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App BOLD Design-a-thon Winner 2024
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Carlos García UMC Director’s Scholarship 2023
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ATLAS Professional Scholarship, CU Boulder 2022
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Best research paper, iPact'17, IEEE Conference
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Work Experience

June 2023 to Dec 2023
Denver, CO

Ria Money Transfer | Euronet

Product Design Intern

Led an initiative to standardize global onboarding journeys, and established mobile accessibility guidelines. Leveraging analytics using a data-driven process worked on design initiatives to reduce the user drop-off within the payments and onboarding journey.

2020 to 2022
Bangalore, India

Alterest

Product Designer

Drove the charter for B2B enterprise software's revamp, launching 15+ features, and establishing a design system. Conducted user interviews, and usability testing to implement self-serving features pivotal for scalability.

2019 to 2020
Bangalore, India

WebElves

User Experience Designer

Managed design operations and deliverables for 8 clients, managing a team of 4  designers and ensuring a 90% client retention rate.

2017 to 2019
Bangalore, India

Standard Chartered Bank, GBS

Tech Analyst

Facilitated more than 50 GO-LIVE projects, working in the middleware team; collaborating with teams across Singapore, Malaysia, UK, and India.

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Education

2022 to 2024

University of Colorado, Boulder

MS in Creative Technology & Design | HCI Track

GPA 4.0
Received ATLAS Professional Scholarship 2022 and Carlos García UMC Director’s Scholarship, 2023

2013 to 2017

Vellore Institute of Technology

B.Tech Electronics & Instrumentation Engineering

GPA 3.5
Received Sports scholarship, 2015