Hi, I'm Ishita Dey!

Hero Hand Image

A Product Designer

committed to creating globally accessible and user-centered solutions.

working as UIUXer

Title Icon

recent work

Leveraging data informed design to remove vague error messages at Ria

UX Design

Data analytics

iOS

Case study on a data driven design process leveraging analytics to improve the error resolution within the payments flow.

Read Case Study

Improving discovery and learnability of
UX resources  

User Research

UX Design

Designed a community-driven platform empowering UX professionals by making UX resources easy to find, use and understand.

Read Case Study

SaaS Platform revamp for Alterest

SAAS

Design system

Fintech platform's revamp process to launch a self serve portal.

Read Case Study

Desiging the Gift card flow for Nubank

Visual Design

UX Design

Designing the launched the digital gift card feature for the larget neo bank client in Brazil.

Read Case Study

Denver zoo website revamp

Information architecture

UX research

UX evaluation for a website revamp to enhance user experience of planning and booking a visit to the zoo.

Read Case Study

So.brighty

Accessibility

UX Design

Mobile app to help navigate sobriety virtually. Enabling people to overcome their addiction by providing them with support and resources to track and manage their sobriety.

Read Case Study
Case Study Coming Soon

Omniversity

A hands-on skill development platform with project-based workshops led by industry experts.

Read case study
Case Study Coming Soon

restaurant management pOS

An intuitive, yet simple POS system that fulfils any restaurant owner’s end-to-end needs for day-to day business management.

Read case study
Title Icon

sKILLS

Service Icon

Mobile App

Companies bring in consultants when they have problems they can’t solve on their unique challenge.

Web and Mobile App Design

Revenue Tracking Statistics

Service Icon

UX/UI design

With 3+ years of experience as a user experience designer, I align my designing skills with digital marketing knowledge to create a impactful user stories and use data to inform my design decisions.

UX strategy, user journey mapping, wireframes, prototypes, design systems, heuristic evaluation, information architecture.

Service Icon

Data informed design

I leverage analytics, customer insights and user research to drive design decisions.

User interviews, usability testings, competitor analysis, tree testing, card sort, surveys.

Service Icon

Responsive Web design

The design teams use to create products that provide meaningful & relevant experiences to users.

SEO Optimization

Market Monitoring

Service Icon

Graphic design

I can help you set up brand identity guidelines and collaterals, along with marketing and social media graphics.

Branding, Social media and print creatives, illustrations.

Service Icon

A little coding

Proficient in low code platforms and creative coding. Understand front-end technologies and frameworks.

Webflow, P5.js, HTML|CSS

Title Icon

Testimonials

Comments Author

Taka Mutambiranwa | Alterest

Product owner
Vice President
Comments Quote

I've worked with Ishita for almost two years and must say that she is a well rounded professional. She excels at designing UX/UI & graphics, conducting discovery phases/prototyping for projects with remarkable efficiency. She is forthcoming with ideas and helped ramp up the marketing activities for our company as well. She is a hands on contributor who drives initiatives and adds genuine value. I'd recommend her to anyone!

Comments Author

Anshul Kalra | Pare

Co-founder
Product Owner
Comments Quote

I am thrilled that I was lucky to work with Ishita. She blows me away with the quality of her work, her thoughtful questions, and her intentional approach. She is everything I'd have wanted in a UX designer and more. I am so impressed by her work ethic and the quality of her work. I know she has a bright future ahead of her, and hope that our paths cross again!
Thank you for your amazing design in our 0 to 1 product journey