Hi, I'm Ishita Dey!

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A Product Designer

committed to creating globally accessible and user-centered solutions.

working as UIUXer

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recent work

Leveraging data informed design to remove vague error messages at Ria

UX Design

Data analytics


Case study on a data driven design process leveraging analytics to improve the error resolution within the payments flow.

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Improving discovery and learnability of
UX resources  

User Research

UX Design

Designed a community-driven platform empowering UX professionals by making UX resources easy to find, use and understand.

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SaaS Platform revamp for Alterest


Design system

Fintech platform's revamp process to launch a self serve portal.

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Desiging the Gift card flow for Nubank

Visual Design

UX Design

Designing the launched the digital gift card feature for the larget neo bank client in Brazil.

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Denver zoo website revamp

Information architecture

UX research

UX evaluation for a website revamp to enhance user experience of planning and booking a visit to the zoo.

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UX Design

Mobile app to help navigate sobriety virtually. Enabling people to overcome their addiction by providing them with support and resources to track and manage their sobriety.

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Case Study Coming Soon


A hands-on skill development platform with project-based workshops led by industry experts.

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Case Study Coming Soon

restaurant management pOS

An intuitive, yet simple POS system that fulfils any restaurant owner’s end-to-end needs for day-to day business management.

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Mobile App

Companies bring in consultants when they have problems they can’t solve on their unique challenge.

Web and Mobile App Design

Revenue Tracking Statistics

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UX/UI design

With 3+ years of experience as a user experience designer, I align my designing skills with digital marketing knowledge to create a impactful user stories and use data to inform my design decisions.

UX strategy, user journey mapping, wireframes, prototypes, design systems, heuristic evaluation, information architecture.

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Data informed design

I leverage analytics, customer insights and user research to drive design decisions.

User interviews, usability testings, competitor analysis, tree testing, card sort, surveys.

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Responsive Web design

The design teams use to create products that provide meaningful & relevant experiences to users.

SEO Optimization

Market Monitoring

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Graphic design

I can help you set up brand identity guidelines and collaterals, along with marketing and social media graphics.

Branding, Social media and print creatives, illustrations.

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A little coding

Proficient in low code platforms and creative coding. Understand front-end technologies and frameworks.

Webflow, P5.js, HTML|CSS

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Comments Author

Taka Mutambiranwa | Alterest

Product owner
Vice President
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I've worked with Ishita for almost two years and must say that she is a well rounded professional. She excels at designing UX/UI & graphics, conducting discovery phases/prototyping for projects with remarkable efficiency. She is forthcoming with ideas and helped ramp up the marketing activities for our company as well. She is a hands on contributor who drives initiatives and adds genuine value. I'd recommend her to anyone!

Comments Author

Anshul Kalra | Pare

Product Owner
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I am thrilled that I was lucky to work with Ishita. She blows me away with the quality of her work, her thoughtful questions, and her intentional approach. She is everything I'd have wanted in a UX designer and more. I am so impressed by her work ethic and the quality of her work. I know she has a bright future ahead of her, and hope that our paths cross again!
Thank you for your amazing design in our 0 to 1 product journey