committed to creating globally accessible and user-centered solutions.
Industry project
Data analytics
Case study on a data driven design process leveraging analytics to improve the error resolution within the payments flow.
Industry project
Data analytics
Case study on a data driven design process leveraging analytics to improve the error resolution within the payments flow.
User Research
UX Design
Designed a community-driven platform empowering UX professionals by making UX resources easy to find, use and understand.
Visual Design
UX Design
Designing the launched the digital gift card feature for the larget neo bank client in Brazil.
SAAS
Design system
The design process of revamping the enterprise software to launch a self serve portal.
Information architecture
UX research
UX evaluation for a website revamp to enhance user experience of planning and booking a visit to the zoo.
With 4+ years of experience as a user experience designer, I align my designing skills with digital marketing knowledge to create a impactful user stories and use data to inform my design decisions.
UX strategy, interaction and visual design, user journey mapping, wireframes, prototypes, design systems, heuristic evaluation, usability testing.
.gif){kind=icon}
I leverage analytics, customer insights and qualitative & quantitative research insights to inform design decisions.
Primary and secondary research, user interviews, A/B testing, competitor analysis, tree testing, card sort, surveys, contextual inquiries.
I can help you set up brand identity guidelines and collaterals, along with marketing and social media graphics.
Branding, Social media and print creatives, illustrations.
Proficient in low code platforms and creative coding. I understand front-end technologies and frameworks through my tech background and leverage it to ensure designs are within tech constraints.
Webflow, P5.js, HTML|CSS
Taka Mutambiranwa | Alterest
I've worked with Ishita for almost two years and must say that she is a well rounded professional. She excels at designing UX/UI & graphics, conducting discovery phases/prototyping for projects with remarkable efficiency. She is forthcoming with ideas and helped ramp up the marketing activities for our company as well. She is a hands on contributor who drives initiatives and adds genuine value. I'd recommend her to anyone!
Anshul Kalra | Pare
I am thrilled that I was lucky to work with Ishita. She blows me away with the quality of her work, her thoughtful questions, and her intentional approach. She is everything I'd have wanted in a UX designer and more. I am so impressed by her work ethic and the quality of her work. I know she has a bright future ahead of her, and hope that our paths cross again!
Thank you for your amazing design in our 0 to 1 product journey