Design a dynamic, community-driven platform that equips the design community with a comprehensive suite of accessible resources, empowering them to excel in every phase of the UX design journey.
It serves as a centralized repository, fostering collaboration and resource sharing among designers.
User Research: Desk research, Competitor analysis, User Interviews, Surveys, Persona mapping, Journey Mapping
Design: Sketches, Wireframing, Design system, Prototyping, Usability Testing
Duration: 2.5 Months
Project type: Final thesis project
Tools: Figma, Figjam, Miro and Maze.
Leveraged insights from analytics during research and design phase to drive design decisions.
Explored existing resources for UX/UI processes and methodologies across various mediums and separated them based on the design stage.
Conducted 4 in-depth interviews with mainstream and extreme users like Graduate students and UX professionals to discover the target audience and understand their needs and pain points when working on a UX project.
View insights
Researched on existing solutions and outlined what works, and opportunities for improvement across aggregators of UX resources.
View insightsThe aim was to design a reusable and user-friendly component library, comprising of essential UI elements. Here is what I did:
Based on the themes identified in the discovery interviews and opportunities discovered in the competitive analysis, I created a survey to get quantitative validation and broader insights to complement qualitative findings.
Tools: Qualtrcis and Figjam
Conducted 3 interviews with UX professionals with less than two years of experience to dig deeper to understand the motivations, pain points of the target audience discovered during surveys.
Combining the insights from both the in-depth interviews, I discovered that my primary target audience is UXers with less than 2 years of experience looking to improve their skills and get more relevant world experience.
Persona 1: New grad with internship experience aspiring to be a UX generalist.
Persona 2: UX designer in a mid-sized tech company.
Created four user stories for members and one for content creators to define the primary goals of using the platform. Referencing the personas and themes identified through research to created stories that speak to their needs, goals and frustrations.
Used Kano model as an extension of user journey mapping to objectively outline requirements and to stay aligned with customer needs when deciding which features to include and prioritize.
Centralization: Provide a single, comprehensive platform where designers can easily find diverse resources essential to the UX design process, eliminating the struggle of searching across multiple sources
Empowerment: Equip designers with insights into the best tools and software available for different phases of the UX process, enabling them to make informed decisions.
Collaboration: Foster a culture of collaboration and knowledge sharing among designers worldwide, promoting a sense of community and collective growth.
The journey to creating low-fidelity wireframes involved exploratory sketching to rapidly iterate and validate ideas before advancing to more detailed wireframes.
A community-driven platform that empowers UX professionals through insights into the tools, and methods, making learning easy.
This platform helps users by focusing on searchability, scannability, and learnability of the content.
Incorporating user preferences and goals to share content that aligns with user needs. It allows users to select their disciplines, industries of interest, professional goals and frequency of content recommendations.
Structured format that distinguishes various methodologies within each design stage, ensuring clarity and ease of navigation
By making content creation simple, helping them get visibility & community building.
While creating an account they add their personal and professional details. Encourage content creators to follow community guidelines to avoid bad actors.
Ensuring the process of creating a project is easy and allows customization. The process involves adding basic details then organizing the methodologies within design stage. The creator have tips and can use AI for help if needed.
This view celebrates achievements of creators by sharing valuable insights into their impact. Creators can track their project's reach, engagement metrics, and revenue generated, fuelling their drive to create useful projects.
Conducted a formative usability test with 3 participants using Maze to evaluate the following:
1. Evaluate the preliminary design concepts and information architecture.
2. Identify usability issues early in the design process.
3. Gather feedback to inform design iterations.
Solution: Updated the home page design to provide a more comprehensive and clear view of the platform's purpose, offerings, and value proposition. Ensure the content and messaging effectively communicate what users can expect from the platform
Solution: Analyzed the specific areas where users encountered difficulties through heat maps and mis-clicks and identified confusing elements and addressed them through design improvements and better guidance.
Solution: Introduce a dedicated section in the "learnings" tab that showcases UX experts and content creators related to user's various areas of interest . This section would allow users to follow and explore the experts' profiles, and resources before diving into the learning materials.
If you like what you see and want to work together, get in touch!
ishitadey.p@gmail.com
